Hi there. I'm Alyssa.

I’m a UX Content & Information Architecture Designer who simplifies complex, content-heavy systems into clear, accessible experiences—especially for civic and membership platforms.

My specialty is translating messy requirements, jargon-heavy copy, and stakeholder input into tools and systems users can actually navigate.

My areas of expertise:
Accessibility, WCAG, UX writing, storytelling, content design

20251105-LLI-LM-0006

I'm Alyssa.

I’m a UX Content & Information Architecture Designer who simplifies complex, content-heavy systems into clear, accessible experiences.

My areas of expertise:
Accessibility, WCAG, UX writing, storytelling, content design

20251105-LLI-LM-0006

Featured Case Studies

Desktop and mobile view of the Moms Club of Alexandria website

Moms Club of Alexandria

Repositioned & redesigned membership website for sustained growth

The work: Content Designer, Website Designer
The outcome: 80% membership increase since redesign

Comparison of the desktop and mobile versions of the dashboard homepage

Friends of Duncan Library

Unified membership and development metrics in one intuitive dashboard

The work: Information Architect, Content Designer, UX Researcher
The outcome: Task difficulty average decreased from 2.4 to 1.2/5

The Family Info Hub and an event search result

City of Alexandria, VA

Optimized navigation and content structure for easier program access

The work: Information Architect, Content Designer, UX Researcher
The outcome: Users requested feature adoption by local government

Copyright 2026 - Alyssa Murphy. All rights reserved.